Eye candy is an expression used to describe something that is most remarkable by its appearance, but that doesn't have anything else so exciting. This term could be used to describe, for example, a movie or computer game with incredible graphics and visual effects, but with poor plot, gameplay, etc.

The term can also mean something that was deliberately made to be visually attractive, such as a wallpaper, painting, advertising and so on.

Eye Candy can also be used to describe high quality, visual effects in computer games, such as anti-aliasing (AA) or anisotropic filtering (AF). By turning on these features and generally increasing the graphics level the game looks smoother and better, at the cost of frames shown per second (FPS). Playing a computer game with "max eye candy" usually means the person has a powerful computer and plays the game with a high resolution, high quality textures and max AA and AF.

Eye Candy is also often used to describe very attractive movie actors. Such people are sometimes deliberatly cast into the movie soley for the "visual enjoyment" of the audience (and thereby garnering ticket sales), to spice up an otherwise poorly-written story. However, sometimes the physical beauty of the actor is simply so overpowering that it drowns out the actual plot/acting in the movie, thus tragically preventing the audience from appreciating those other levels of the film, even if that was not the original intent of the filmmakers. Actors often given this somewhat dubious honour include the likes of Liv Tyler and Brad Pitt. The term is sometimes expanded to other realms of the entertainment industry, such as popular music artists.