G-Plan was a pioneering range of furniture in the United Kingdom, produced by E Gomme Ltd .

Launched in 1954 and backed by consumer advertising, G-Plan was sold direct to the public via showrooms and exhibitions which displayed the furniture in room sets - the first use of lifestyle marketing in Britain - rather than through traditional furniture shops.

In another first, G-Plan was designed to be mixed and matched, and - another novelty in the post-World War II era - was also modern and affordable. As scandanavian designs gained popularity, a danish designed range was added in the early 1960s. The success of G-Plan lead to E Gomme becomming one of the UK's largest furniture manufacturers.

G-Plan furniture is now produced by the Morris Furniture Group.

See also

• Ercol
• UK topics

External links

• http://www.gplancabinets.co.uk