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Disney Store

(Redirected from The Disney Store)

Disney Store is an international chain of specialty stores, selling Disney-branded items, many of them exclusive.

At Disney Stores in North America, guests can purchase passes to Disneyland and Walt Disney World. In Europe, they may purchase passes to Disneyland Paris. In Japan, guests can get passes for Tokyo Disneyland.

Disney Stores are located in malls and commercial areas in the United States, Canada, some European countries, and Japan. Japanese Disney Stores are owned and operated by Oriental Land Company, the company that owns and operates Tokyo Disneyland. In the United States and Canada, they are owned and operated primarily by Hoop Retail Stores, a wholly owned subsidiary of The Children's Place, LLC. Both Oriental Land and The Children's Place operate Disney Stores under long-term license agreements with The Walt Disney Company. TCP's operating agreements extend at least 50 years.

Disney Store has no affiliation with The Walt Disney Company. Having realized the decline of popularity of the mall-based chain, Disney decided to sell Disney Store. Japanese stores were sold in 2002, while North American stores were sold in November 2004. European stores remain on the market, and are in danger of being closed due to declining revenue. Disney's new comapany-owned store chain is World of Disney.

The Children's Place intends to reinvigorate the Disney Store brand in the United States by expanding the number of stores, reducing initial selling prices (Disney Stores have been well known for inflated initial prices, which would be marked down substantially after just a few weeks), and opening outlet stores (which have lower operating costs and typically have a high profit margin even though they have reduced prices versus mall stores).

Disney Store's website is not currently operated by Disney Store. Under the term's of The Children's Place's contract with The Walt Disney Company, for a period of time the website www.disneystore.com will redirect guests to Disney's web-based retail center, DisneyDirect.com. The Children's Place will acquire the disneystore.com domain in 2005.

Last updated: 10-11-2005 10:35:31
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