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Subway (sandwich))
Subway is the name of a multinational restaurant franchise that sells sandwiches and salads. It was founded in 1965 by Fred De Luca and Dr. Peter Buck , and has grown ever since. The corporate name of Subway is Doctor's Associates Inc. (DAI), based in Milford, Connecticut. In the late 1990s, Subway overtook the McDonald's Corporation as the fast food chain with the most sites in the USA. Many restaurant analysts attribute this to the growing concern on health by restaurant customers, a trend that Subway has taken advantage of in its marketing. In 1999, an Indiana University student named Jared Fogle claimed to have lost 245 pounds (110 kg) with a diet made up mostly of Subway sandwiches. The story is used by Subway as a large part of their marketing campaign. The campaign also focused on a low-fat menu, unlike other fast-food companies.
The company takes its name from the word sub, an abbreviation of submarine sandwich, so named for its shape. The chain punningly used the New York Subway as its decorative motif, and has a sandwich named the BMT after the Brooklyn-Manhattan Transit subway line, although in advertising this has variously been described as "Big Meat Taste," or "Bigger, Meatier, Tastier."
Many different types of subs are served at Subway, ranging from common sandwiches, such as ham, turkey, and cold cut trio (composed of three different types of deli meats), to more unusual creations, such as Sweet Onion Chicken Teriyaki, Southwest Chipotle Cheese Steak and (at some locations) a veggie burger sandwich. As a result of the low-carb marketing trend, Subway now offers any of its 6-inch sandwiches as Atkins-friendly wraps.
Prior to its December 12, 2003 announcement that, by the second quarter of 2005, all of its restaurants would provide Coca-Cola beverages, 85 percent of Subway restaurants carried beverages marketed by Pepsi.
Subway is the corporate sponsor for two NASCAR Nextel Cup series stock car races: the Subway 400, held at North Carolina Speedway ; and the Subway 500 , held at Martinsville Speedway.
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Last updated: 08-02-2005 13:06:57
