Fargo was a brand of truck manufactured and sold in Canada by the Fargo Motor Truck Corporation, which was a wholly owned subsidary of the Chrysler Corporation. Fargo trucks were almost identical to Dodge brand trucks, save for trim and name. Production began in the late 1920s; the name Fargo was discontinued in 1987.
Why Chrysler chose to use the name Fargo is uncertain. One theory is based upon the imagery of open range of the North American west, while still another theory lies in the play on words "Far" and "Go" denoting durability.
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Last updated: 05-28-2005 17:51:47
