The Online Encyclopedia and Dictionary







Creativity can be defined as the main tool to develop innovation. Although for many people, the word most immediately conjours associations with artistic endeavours and writing, it has also been linked to science as far back as the muses of Ancient Greece. Today, creativity forms the core activity of a growing section of the global economy—the creative industries—generating wealth through the creation and exploitation of intellectual property or the provision of creative services.

Much praised in principle, much derided in fact, popular legend sees creativity serves as a refuge for the outsider with imagination. Some of the ambivalent attitude to creativity may stem from seeing the creative process as parallelling or suggesting the ingesting of drugs to generate visions, or simply from viewing creativity as eccentric behavior outside of the mainstream.

The word "creativity" bears an implication of constructing a novelty without constituent components ex nihilo (compare creationism), as opposed to (say) alternative theories of artistic inspiration which posit the transmission of visions from divine sources such as the Muses. Compare invention.

Professional "creatives" do not have a monopoly on the concept of creativity. Problem solving in general may require a creative mind. Employers may value lawyers, accountants, people in sales, and others more highly if they can use a "creative" approach to their work. The phrases "thinking outside the box" and "thinking outside the square" express this idea.

Is it possible to learn how to be more creative? Several approaches have been proposed, ranging from psychological-cognitive such as Synectics, Purdue Creative Thinking Program, lateral thinking, to the highly structured such as TRIZ, the Theory of Inventive Problem Solving, and ARIZ an Algorithm for Invention, both by the Russian scientist Genrich Altshuller.

The scientific study of creativity is called creatology.

See also

Over ten years experiences among Japanese industries have shown that the most cretive people are fashion designers and poorest groups are on-line workers or waste treatment firms. The basic idea is based on the studies of Dr.G.Gordon who did excellent work on finding innovation potential among scientista and enginners. Our test system is modified to ordinal people. Details:

External links

  • Creativity & Innovation Portal-biggest collection of links
  • Creativity in the Bible
  • Creativity - Lecture notes from university course

Last updated: 02-06-2005 20:54:58
Last updated: 05-03-2005 09:00:33