• B.C.G. analysis
• Brainstorming
• Brand equity
• Brand management

C

• Cannibalization
• Cash cow
• Cluster analysis (in marketing)
• Computer-aided design
• Concept testing
• Conjoint analysis (in marketing)
• Contribution margin analysis
• Corporate branding
• Corporate identity
• Cross tab
• Crossing the Chasm

D

• Diffusion (business)
• Diffusion of innovations
• Discriminant analysis (in marketing)
• Disruptive technology

F

• Factor analysis

F cont.

• Family branding
• Foreign branding

G

• G.E. multi factoral analysis
• Genericized trademark
• Growth-share matrix

I

• Individual branding
• Intent scale translation

L

• Life cycle cost analysis
• List of commercial failures
• List of packaging companies
• Logit analysis in marketing

M

• Mandatory labelling
• Multidimensional scaling (in marketing)

N

• New product development

P

• Packaging and labelling
• Perceptual mapping
• Planned obsolescence (business)
• Portfolio
• Preference regression (in marketing)
• Preference-rank translation
• Private brand

P cont.

• Problems with portfolio models
• Product (business)
• Product breakdown structure
• Product bundling
• Product differentiation
• Product life cycle management
• Product lining
• Product management

Q

• Quality
• Quality Management System
• Quality function deployment

R

• Rapid prototyping
• Research and development
• Reverse hierarchy

T

• Technology acceptance model
• Technology lifecycle
• Tipping point
• Total Quality Management
• Trademark

W

• Whole product