Captology is the study of computers as persuasive technologies. This new area of inquiry explores the overlapping space between persuasion in general (influence, motivation, behavior change, etc.) and computing technology . This includes the design, research, and analysis of interactive computing products such as (the Web, desktop software, specialized devices, etc.) created for the purpose of changing people's attitudes or behaviors.

The foremost expert on this topic is B.J. Fogg , director of The Stanford University Persuasive Technology Lab .

External links

• The Stanford University Persuasive Technology Lab
• The Web Credibility Project

Further reading

• B.J. Fogg Persuasive Technology: Using Computers to Change What We Think and Do, Morgan Kaufmann Publishers, 2002, trade paperback 205 pages, ISBN 1558606432

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