British Rail and its privatised successors have been good at creating brand names for their new products, designed to catch the eye and imagination of current and potential travellers. These have included brands both for services and Multiple units.

Services

In the 1980s and 1990s, British Rail operated services using a number of brand names:

• Passenger Serices
  • InterCity - The high-speed express trains between major towns and cities
  • Network SouthEast (originally London & South East) - The commuter and long-distance trains operating in an area roughly bounded by King's Lynn, Peterborough, Worcester, Bedwyn, and Exeter
  • Regional Railways (originally Provincial) - All other passenger services in England and Wales, often suffixed by a regional description, e.g. Regional Railways North West
  • ScotRail - Passenger services within Scotland (officially part of Regional Railways, but with a very distinct separate identity)
  • Eurostar - International trains from London-Paris/Brussels (also used to describe the Class 373 units that operate the service)
  • Motorail - Long-distance services, that carried cars (operated as part of InterCity)
  • Ryde Rail - Passenger services on the Isle of Wight line (Ryde - Shanklin)

• Non-Passenger Services
  • Rail Express Systems - Post Office and parcels services
  • Trainload Freight - Major railfreight services
  • Freightliner - Container railfreight services
  • Speedlink - Wagonload railfreight services

Multiple Units

Over the years, several families of multiple unit have been given official brand names for publicity purposes. These are listed below:

Brand Name		Unit Classes
Diesel Units
Blue Pullman		251
Coradia 1000	Adelante	180
	Coradia	175
Desiro		185
Heritage		100 to 131
Intercity 125		253, 254
Pacer (or Skipper on Western Region)		140 , 141 , 142 , 143 , 144
Sprinter-family	Sprinter	150
	Super-Sprinter	153, 155 , 156
	Express-Sprinter	158, 159
Turbo-family	Network Turbo	165
	Network Express Turbo	166
	Clubman	168
	Turbostar	170, 171
Voyager-family	Voyager	220
	Super-Voyager	221
	Meridian, Pioneer	222
Electric Units
Advanced Passenger Train		370
Blue Train		303, 311
Clacton Express		309
Desiro		350 , 360, 444, 450
Electrostar		357, 375, 376 , 377
Eurostar		373
InterCity 225		91 and Mark 4 hauled coaching stock
Juniper		334 , 458, 460
Nelsons		404 (4Cor, 4Res, 4Buf, 4Gri)
Networker		365, 465 , 466
Networker Classic (prototype)		424
Pendolino		390
Wessex Electric		442